Fenghuang net automobile original "Within 100,000 yuan, the new generation MG5 will not be inferior to any new energy vehicle." On the evening of September 13, Yu Jingmin, executive deputy general manager of SAIC passenger cars, stressed in an interview with media including Phoenix.

On the same day, the new generation MG5 of SAIC MG MG was officially listed, and a shocking price of 65,900-75,900 yuan was given. At the press conference, Yu Jingmin said that the car is not only the ceiling of the A-class coupe, but also the ceiling of the A-class sedan within 100,000.

When most China brands focus on the electric car track, why should MG spend so much effort to build a fuel car with a price of less than 100,000 yuan?

In Yu Jingmin’s view, 100,000-class fuel A-class cars still have a sales scale of more than 4 million, among which young people will occupy a large proportion. Perhaps many young people will choose the first car in the price range of less than 100,000.

"Let the young people in China represent the young people around the world, and have a car that will not work without a year’s income. I think the new generation MG5 is undertaking such a mission." Yu Jingmin said.

Why does MG5 carry the market?

According to Luk Ka Chun, general manager of SAIC MG brand, there are still more than 4 million sales of domestic 100,000-class fuel A-class cars, but there are no new products on the market. Mg hopes to have a change and really understand the needs of these users.

He emphasized that MG originated in Britain, and it has always been a product that insists on not doing it.

The new generation MG5 is the first car suitable for young people, but in fact, it is not only built for young people, but also a middle-aged uncle. This car can make him really like it, feel the burning passion, make him 10 years younger and 20 years younger, and really become his best partner. "We hope to bring such an emotional feeling to the user, and at the same time consider the practical use. I hope this car will make him carry my life." Luk Ka Chun said.

Of course, MG not only hopes that the new generation MG5 can make users "Carry my life", but also hopes that this product can be used in the carry market.

For the new generation MG5, MG has the ambition to challenge the monthly sales of 5,000 units.

"The new generation MG5 has set a shocking price, and it has a 1.5T flagship version with a 6-second breakthrough and the only leapfrog configuration such as XDS and EPS-PRO at the same level, which only costs 75,900 yuan. In addition, the industry pioneered the lifetime warranty and lifetime free basic maintenance of powertrain. All this is to express our determination to Carry the market. " Luk Ka Chun told Phoenix Auto.

Indeed, the price of the new generation MG5 is sincere, and the performance and configuration are not satisfactory, and the market competition potential is good.

In today’s competitive market environment, if you want to win with cost performance, you should not only give consumers a sense of transcendence, but also exceed users’ expectations. So, how did SAIC MG do it?

Zhu Yong, deputy general manager of SAIC passenger cars, said that there are three main reasons for this.

The first is persistence. SAIC has worked tirelessly in technology and design and never compromised.

The second is technology. SAIC has invested hundreds of millions in innovation foundation. MG brand has been in China for more than 20 years, and has been advancing from the most basic power system and chassis system. The engine and gearbox are the products after the fifth iteration. Bring you real advantages in fuel consumption and power, which are coil technology and coil strength. In addition, there is the cost of the volume. SAIC is not squeezing in cost control, but using many big-name technologies and its own developed technologies, which will inevitably bring cost advantages.

In addition, MG has cultivated a global business, not only relying on a certain place, but also the car of MG is a global standard. In this big environment, if we give technology to suppliers, what we get is super cost-effective performance and price. This is the control advantage of global supply chain.

"Based on these three points, we can not only provide a super coupe, but also control the price in an area that people like to see and hear. Young people are willing to spend money to buy it. I think this is the core advantage of SAIC. " Zhu Yong said.

Fuel vehicle and new energy are not contradictory.

According to Yu Jingmin’s judgment, the overall car market in China is now in a state of 5-3-2, that is, "50% gasoline car, 30% electric car and 20% hybrid car", which may soon become "433" or "334" in the future. With the higher recognition of phev models in the market, the penetration rate of new energy will continue to increase.

However, he believes that the fuel market and the new energy market are not contradictory and antagonistic.

Different from other China brands, which mainly overtake by pure electric vehicles in corners, MG, as a global brand, has quite competitive power models all over the world. And MG should also look at what products users need from a global perspective.

In the rapidly developing and changing China market, it seems that if it is not a new energy source, it is not "new" enough. However, Yu Jingmin believes that what really needs to be considered is whether users can bring real benefits.

"At the price of less than 100,000, the cost of a battery of the tram accounts for the bulk of the whole vehicle. Is it possible to have a strong motor? For example, the convenience of travel, there may be only one car at this price, and it is difficult for trams to leave. The new generation MG5 may be the best choice for most people at this price. " Yu Jingmin said.

Of course, MG, which continues to deepen the fuel vehicle market, is also paying attention to the new energy market.

According to Luk Ka Chun, MG will launch a pure electric SUV for young families this year. He called this car an "octagonal warrior" and it was exquisite in all directions. Next year, a brand-new energy form of MG6 will be released to improve the coupe spectrum. In addition, MG7 has now entered the Middle East and European markets, and will be upgraded in the future.

Yu Jingmin told Phoenix Auto that he would communicate with the media about the new electric SUV MG ES5 in November this year. It is a global level and the world’s first show. It will be listed in Europe in December. Even in the face of European tariff barriers, MG will not give up.

After Yu Jingmin returns to SAIC passenger cars, MG MG will launch a new round of product offensive. As a business card for China automobile to go global, MG will also adhere to the road of global development in a complex international environment.

Interestingly, this year is the 100 th anniversary of MG brand, and it is also a new starting point.

"As the first international automobile brand controlled by China people, our core expectation for MG brand is to usher in a revival in the hands of China people. Always Young’ can still move towards the new 100 years, and I believe that MG will become a better self in the future. " Yu Jingmin said.

(Text/Zuo Maoxuan)

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